Universal Medicine – People’s Choice Award: True Service, True Business Model & About People

When I found out that Universal Medicine (a complementary healing clinic in Goonellabah, Lismore, Australia) had won the 2015 Crowe Horwarth Lismore Business Excellence Awards – People’s Choice Award, it came as no surprise and yet with a deep appreciation for what this business has, and continues to offer, to not only the local community, but also the much broader community (on a worldwide scale no less)!

Prior to my introduction to Serge Benhayon and Universal Medicine approx. 5 years ago, my concept and observed and practical experience of a good business model (including my own!) was that it needed to essentially be honest in its business dealings and abide by government regulations and guidelines. This in itself was a pretty big thing as this basic component is unfortunately missing from many organisations, and sadly not limited by company size or structure. 

In my own business, I took great pride in the fact that I paid my taxes and provided a good service and wasn’t ripping people off, regardless of the fact that I was often stressed, tired, resentful of my work and often arguing with my business partner. In fact, I had never even considered that how I was when I was not directly dealing with clients or associates, and how I was looking after myself and what my relationships were like, would have any real impact on business, and I certainly never considered that this might be harmful to others. As long as they couldn’t hear me arguing and stressing, I assumed that it wouldn’t affect others, and so it was like an on/off switch – on for business (pleasant, accommodating, friendly etc.) when outside of these more formal interactions, it was often a totally different story, both at home with my family and when working.

So while there was no question to me that Universal Medicine had honesty as an essential component of their business, what I very quickly realised was that it goes above and beyond honesty.

What Universal Medicine offers is the fact that it puts people first and not in a lip service way or doing things to impress others or to attract business or to make money, but in a way that all of its services come first from the way all of its staff are with themselves and each other in everything they do, and wherever they are, inside and outside of the clinic setting. What I observed and experienced was, and continues to be, true love, care, and responsibility for themselves which naturally extends to all of their relationships, be it fellow staff and/or clients and/or other business associates, or anyone who happens to come in contact with the business for any reason. 

What I have learnt and been inspired by is that Universal Medicine always puts people first and that every single person is considered equally and never at the expense of anyone else (including themselves) or any agenda (hidden or otherwise), and from this basis it has naturally become a very successful business – not because of any effort, force, manipulation or clever marketing techniques to be a successful business, but simply because of the way each person lives. 

I have never before experienced the level of integrity in a business prior to Universal Medicine (though I know now that there are many more businesses who have been inspired by this business model and building their own business on this same foundation), a business that in fact takes integrity to a whole new level and that extends far beyond anything I have ever experienced (directly or indirectly) in a business model, which includes those businesses that from a very practical level could not be faulted, and which I used to think included my own. This level of integrity has been, and remains inspiring, because it extends beyond the business structure and the day to day activities of the business – and well beyond the clinic setting… in fact, it extends to ‘every’ area of life that each practitioner and staff member lives. 

My approach to business has totally turned about face as a result. As I learn more and more that it is about people first, starting with ‘me’, it has provided me with the opportunity to consider that everything I do, affects everything else I do and affects every person I come in contact with, and in this I have developed a much deeper appreciation for true responsibility and what it is to provide true service.

I cannot thank Universal Medicine and Serge Benhayon enough for the inspiration and service they offer to all, and most importantly, that it is not something that they keep to, or promote for themselves. Everything that Universal Medicine does is in absolute service and care and love of themselves, its clients, its local community, and humanity.

While I know Universal Medicine seeks or desires no reward or recognition for its service, the Lismore Business Excellence Awards – People’s Choice Award simply provides without doubt, confirmation and appreciation for all that Universal Medicine offers all.

This is true service. This is a true business model. This is about people and true love.

By Angela Perin, Dip T (E.C.E.), B Ed (E.C.E.), ex Business Owner, Brisbane, Australia

Related Reading:
~ Universal Medicine
~ Universal Medicine wins the People’s Choice at the Lismore Business Excellence Awards for the Second Year in a Row~ Universal Medicine – a Clinic of Excellence

418 thoughts on “Universal Medicine – People’s Choice Award: True Service, True Business Model & About People

  1. A powerful blog Angela and what particularly stood out for me was this paragraph ‘While I know Universal Medicine seeks or desires no reward or recognition for its service, the Lismore Business Excellence Awards – People’s Choice Award simply provides without doubt, confirmation and appreciation for all that Universal Medicine offers all.’ I couldn’t agree more – a confirmation and appreciation so well deserved.

  2. The most I love about that Universal Medicine has won the award is that now a growing number of people can see what Universal Medicine is offering and how supportive the service of this company is. The support is amazing and can change lifes from suffering into joy.

  3. Well said Angela. And I particularly appreciate what you’ve shared from your business experience here: “my concept and observed and practical experience of a good business model (including my own!) was that it needed to essentially be honest in its business dealings and abide by government regulations and guidelines.”
    Isn’t this how so many of us ‘run our lives’? Ticking the boxes we think we ‘have to’ and struggling to keep up even with that?
    Universal Medicine is also a world leader in showing that business is about so much more than that – and that it is absolutely possible to put people first, and maintain a level of consistent service that comes from such a great love for all. This business never ‘drops this ball’ – because its very foundational purpose is simply so solid.
    I have learnt so much also from all associations I have had (and continue to have) with Universal Medicine and am nothing but inspired to bring my own business to hold a greater footprint in this world itself – based upon such a continually inspiring example.

    1. Very well said Victoria. Most of us run our lives with ticking boxes and in fact the business world uses an institutionalized tick boxing method as audits can then give the whole organisation a tick that it has passed the required standards. However as you so eloquently say Universal Medicine is not about ticking boxes, it is a great example for running a highly successful business founded on an absolute love and care of all people, be it clients, personnel or suppliers, and with its unwavering integrity and dedication it has profoundly raised the bar for what it is to be truly service to mankind. A great example for every single person regardless of what job or role they have in life.

      1. Absolutely Golnaz. Meeting regulations, audits and the rest is essential – yet I truly appreciate what you’ve raised here. Where people are concerned – if we ourselves and the businesses we run and/or interactions we have with others are founded upon true care, respect and service to all those we deal with – then business and indeed life is about far, far more than ‘ticking boxes’.
        It would be arrogant to assume that we are ‘doing well’, if anyone with whom we come in contact does not receive an equal measure of our care, commitment, love and quality service – without ‘perfection’, but most certainly with a solid intent to operate in such a way.
        Hats off to Universal Medicine for showing us all how very real and possible this is.

    2. How is it that we have decided that as long as the boxes are all ticked that there is nothing more to be done? Nothing more to offer? Surely just ticking the boxes is doing the bare minimum, isn’t it? What Universal Medicine has presented us with is a truly all-encompassing business model, which takes everything into account. It goes beyond what you do, to why you do it, and the all important, how you do it.

      1. Exactly Naren. In ‘ticking boxes’ only, our lack of true purpose – the ‘why we do it’ – is exposed. It can be a sad fact to face that we are just wanting to ‘get by’, and one requiring deep honesty… Yet how truly inspiring to look at the model Universal Medicine presents, and realise that in merely ‘getting by’ we are missing out on the fullness that can be offered to all via our own deep commitment to what we do and how we do it.
        Strive to only ‘get by’ and we are all left the lesser.
        Embrace a deeper purpose and hold all people in the deepest quality of equalness and love, and just watch lives transform.

      2. Yes, indeed Victoria. That realisation is not an easy one to face at all, but the truth of the matter is that we are all looking for meaning in life, but settle for the crumbs that fall to the floor, instead of pulling up our chair and taking our rightful place at the table of life.

      3. Yes, Naren, this ‘ticking boxes’ era that we live in is so limiting. If we can’t tick a box because it’s not asking a question that we can answer then we can very easily be side lined. but this is such a narrow minded way of looking at things and one of the many beautiful things about Universal Medicine is that it limits nobody by box ticking, but encompasses everyone by taking all information into account. This is so refreshing and an exemplary example of how a business can be run where everybody matters.

    3. Universal Medicine will one day be a business model that other businesses will want to follow. The success of it in the coming years will be based on nothing that the business world currently knows.

  4. What I love about Universal Medicine is that they do not run with concepts about how a great business should be. So many businesses run with all sort of concepts and ideals about what works and what doesn’t in business. What Universal Medicine does is so very simple. They care about people, they care about the state of society today and they offer simple tools to support people. This can be felt when you enter the Universal Medicine clinic and feel the care, love and support that is offered from booking an appointment, to having a treatment or being a participant at a workshop. Winning an award is just a confirmation that people appreciate the care that is offered at Universal Medicine.

    1. Indeed, Elizabeth! The name of the game for nearly all businesses is ‘competition’. It is as if a business must wage war to fight for customers, fight against other businesses, etc. etc. etc. But Universal Medicine is simply about providing a service, one that is sorely needed, and one that has no competition, because it does not compete with anyone else.

  5. Very well said Angela and I second and third what you have shared here. I am not one for knowing much about the business side of things but I do know what it’s like to go into Universal Medicine and get met with such joy and welcoming feel. This is true testament to a beautifully run business, never have I been met with bad service.
    And I do have to say that I am slowly learning how to show the same beauty and welcoming to those within my life as well. I am very inspired by the organisation.

    1. I agree Natasha, Universal Medicine has inspired me not only in the services that I use to support my health and well being but in many other facets. This includes the way they conduct and run their business, the way they are with people and the level of customer service they offer. The consistency and dedication of their services and the way they maintain their grounds and clinic. They offer the full package – the real deal.

  6. Universal Medicine has always made it about people,making people first and from that solid foundation have continued to expand into the international hugely successful company it is with an ever increasing client base.

    1. Jacqmcfadden04 What is clear is that by making it about people, truly making it about people with a deep care, love and dedication you end up with a model for business around the world. Furthermore the foundation of the company is stronger than any other I know on earth.

    2. Universal Medicine’s business model if we can really call it that, is something that is simply based on a deep love of people, a ground breaking way to do business rarely seen in the world. And yet their principles are age old: Respect all people, do whatever it takes to support these people in their lives. And live yourself with the greatest amount of truth and integrity possible so that your lifestyle does not affect your clients in any way, shape or form.

  7. It is such a simple focus, to either make business about people or money. Unfortunately many business’ choose the latter, but thank God for what Universal Medicine is modelling for all to see, a remarkable business based on putting people first, second and third, the results speak for themselves.

  8. ‘So while there was no question to me that Universal Medicine had honesty as an essential component of their business, what I very quickly realised was that it goes above and beyond honesty’ Absolutely Angela , Universal Medicine pulls out all the stops. Not a business to lay back on it’s heels and ride on any customer good will that is given, Universal Medicine is always one step ahead in customer care.

    1. What you say here Jenny, that ‘Universal Medicine is always one step ahead in customer care’ is so true. There are no stones unturned, every detail is taken care of and every person that comes into contact with Universal Medicine is treated with the same amount of care and respect that the practitioners would treat members of their family or friends. I have never come across a business with such integrity and love for all. This is certainly a business like no other.

  9. Thank you Angela for confirming once again the Truth about Universal Medicine as a business and I love how you express everything for the reader to feel and make their own choice about this business.
    What really stands out for me is your comment –
    “This level of integrity has been, and remains inspiring, because it extends beyond the business structure and the day to day activities of the business – and well beyond the clinic setting… in fact, it extends to ‘every’ area of life that each practitioner and staff member lives.” This is huge and I know for a fact it is true and I have been observing this company and their staff for ten years now. I know them well and they take responsibility in the choices they make and this is both the same in their personal and work life.
    I do not know of another company in the world who holds such high conduct and ethics as Universal Medicine.
    Serge Benhayon needs to be studied.
    Universal Medicine need to be studied.
    There is much our world could learn and benefit from as they are leading the way for what is possible without causing any harm.

  10. As a client of Universal Medicine I am forever appreciative of the quality, care, love, consistency and support I’ve received from the first session until the present moment. The extent of what I have come to understand and the relationship I have with myself and others is a fundamental shift from seemingly together state I was in before – yet completely filled with hurts and angst. In fact before Universal Medicine I was not aware of what a true relationship was. There is no doubt that we need the world to be filled with people and businesses based on true service as Universal Medicine have shown.

  11. The best business model ever made. And the funny thing is..the plan was enfolding in natural flow initited by amazing loving people who wanted to bring something that has the whole always as number one.

  12. I welcome the day whereby we all will accept nothing less than what Universal Medicine are already doing in how they run their business. A truly all encompassing and inspirational business model we can all learn from. Thank you Universal Medicine for leading the way and showing us there is a different way, a way that feels beautiful for all and is still successful.

  13. To understand that Universal Medicine, as a business, has the reputation and success it has: “simply because of the way each person lives” is shattering so many established concepts of what is needed for a successful business. The way Universal Medicine functions is unlike any other established business and its model is now beginning to inspire others to follow its lead. It is one organisation that I have been part of for 10 years and one that I will return over and over again, because of their unwavering integrity and the fact that they put people and their care firmly at the top of their list of priorities.

  14. Today I got an email from a company asking me to vote for them for an award, this was sent out to all their customers saying if we voted we would be entered into a draw to win lots of products. I went to vote and then saw I had to say they were better than loads of other products from loads of different companies I had not heard of before. After being discerning with this I decided I could not vote because I did not know the other products AND also I was only really voting because I wanted the chance to win loads of products! Then I thought of Universal Medicine and the award they have won … twice! Not once was I asked to vote for them, not once was I given a possibility of winning something if I voted for them. Universal Medicine received this award (twice) purely because of outstanding service they provide to customers with the greatest integrity, so much so that they don’t even ask customers/clients to even vote for them.

    1. What you share Vicky is a great testament to the absolute integrity and genuine commitment to service and care for people which Universal Medicine is founded on. This organisation should be studied in detail and used as a role model for running successful businesses that are truly dedicated to people and society.

  15. I run a small business and have been inspired by the business model of Universal Medicine in every aspect of it. From how I manage the finances to how I conduct myself outside of working hours. But most especially, I choose to make the business about people, about the relationships that I have with each client, each supplier, even the person in the post office. Everyone is included and no one is left out. So my little business is, for me, a great success and a joy to run because I get to be with people everyday.

  16. When love is prioritised over money, self gain and recognition a business like Universal Medicine can happen.
    It is absolute value for money. The healing begins the moment you open the door to such a business who’s foundations are built on true love and service.
    An amazing business model that demonstrates what we are capable of when we live from the connection to the inner essence and expand that wisdom out to the world around us.

  17. Value for money does not really begin to describe this organisations incredible service and commitment to its clients. The value from attending events and sessions is beyond price.

  18. Spot on Annie, the value from attending Universal Medicine events and sessions is invaluable and not offered anywhere else in the world. As Nicole says above “when love is prioritised over money, self gain and recognition a business like Universal Medicine can happen”. We are truly blessed to have found such an organisation.

    1. I agree Anne, the world is in dire need of more organisations such as Universal Medicine, and more people like Serge Benhayon who live such a level of love and integrity that people cannot but recognise and respond to it. It calls out to something inside them that they know is true, and it gives them a reason to learn to trust once more. A world full of hurt, protected, angry, hardened, hostile, and distrustful people is a dangerous and miserable place indeed.

  19. “What I have learnt and been inspired by is that Universal Medicine always puts people first and that every single person is considered equally and never at the expense of anyone else (including themselves) or any agenda (hidden or otherwise), and from this basis it has naturally become a very successful business – not because of any effort, force, manipulation or clever marketing techniques to be a successful business, but simply because of the way each person lives.” The level of integrity each person in Universal Medicine lives is so high, I never met enyone with the same standards. It is so needed in all industries especially in clinics and institutions which deal with people directly.
    Thank you, Angela, for writing about this well deserved reward and about your personal insights and changes.

  20. A great article Angela, and a very well deserved award showing what true true responsibility and true service really is. ” Everything that Universal Medicine does is in absolute service and care and love of themselves, its clients, its local community, and humanity.”

  21. It is truly gorgeous to find a company that doesn’t need to strive to be as incredible as they are in providing the service they do, for it comes naturally from the way they choose to live their lives on a day to day basis… extending effortlessly into the way they work without any thought at all. It is deeply inspiring for all who are blessed to experience and be embraced by this level of care and integrity in service.

  22. Recently the chamber of commerce was held at the premises of Universal Medicine and I missed it but I have heard amazing feedback from others in the local community and I wish now that I had been there. Through the grapevine I heard that the people were really friendly, and the food was amazing. I thought to myself, I know this to be true as I know these people and they are awesome. No wonder they win peoples choice awards, they just excel in so many ways.

  23. Universal Medicine works on a true quality and deep connection with all those they communicate with, it is unlike anything I have experienced anywhere else, I have found it to be very inspiring and through their equality with all, practitioners, and clients alike.

  24. It’s actually very inspiring knowing that ticking all the boxes is not the end goal, neither making money, even though that is a necessary and responsible component. But it’s about people, connection, community. When I was working in a sales position what people appreciated the most wasn’t to get the best deal necessarily but to be connected to in a way that makes both of us feel like we’re friends, not in a fake way but for real.

  25. It is indeed incredibly profound Angela to realise that everything we do affects the quality of all that we do which in turn ripples to everyone around and beyond us. Our actions and intentions have a far bigger reach than what we think they do….

  26. I am also deeply inspired by Serge Benhayon and his business Universal Medicine. Serge is a true leader in the sense that he follows himself, he makes decisions from his inner heart and does not follow how the majority of the world does business (or life). The love that he lives daily is naturally the same foundation for his business, and it’s an extraordinary experience to be a Universal Medicine patron. Once upon a time my own business was more about survival financially though we had some great principles, however now it’s all about people, equality, self care and care for others, respect, and providing a service and working environment that is based on a lived integrity. A business based on love is actually deeply healing for all, that’s what I am learning thanks to Universal Medicine and Serge.

  27. Your deep appreciation of the Universal Medicine clinic and Serge Benhayon is beautiful to read Angela. One day Universal Medicine will be studied as a business model for anyone starting a business, putting ‘people first’ in business is certainly what’s missing in most companies today. Universal Medicine does nothing to impress or win awards, everything they do is because they truly care and want to support and nurture their clients with the highest integrity – they are true leaders in the business world and that’s why they win business awards because of their unique contribution to the community in so many ways.

  28. Hear hear Angela, “This is true service. This is a true business model. This is about people and true love.” Before visiting Universal Medicine, businesses and companies to me always had some sort of tension, office politics or it was just a given that it would be hard, arduous and stressful to run a business of any kind. I watched family absolutely exhausted at the end of the day running their own businesses and giving very little or no attention to truly caring for themselves. Universal Medicine reflects how simple and a joy it is when you make life about people, then of course work and everything else is also about people.

  29. Thank you Angela for sharing your appreciation for the amazing integrity with which every aspect of Universal Medicine is conducted and the impact this has has on the way you run your own business. It is truly inspiring to feel the worldwide effect of a business that is truly about putting people first and the amazing reflection of this on all who come into contact with Universal Medicine.

  30. Universal Medicine clinic at Goonellabah and the practitioners who work there offer a quality of service I have never experienced before. This award could not be more deserved… they set an industry standard for us all.

  31. I am for 28 years in the business world now. I got to work in many different very big organizations. From the banking industry into the medical sector into the cleaning industry. All as a manager. I always got a talent in seeing what was really going on. The rot came out easily so to speak. It just came out. And I could feel and learned to accepted that in business there is a lot which is just based on results and people are not important in the story. This for me always was a lie we live in. Getting to know the organization of Universal Medicine is held in such a true quality of care for people equally for all and from there they grow a very healthy organization. Every time I stay always very open in all in still correct (true) as this is what I am used to do all my life. The organization becomes just even more pure every time I go to the UK to study with Serge Benhayon and learn all those healing modalities. This is the one of a kind business in all over the world. An example which will be used as so in future for sure as the true way to work together.

  32. It is beautiful to read of how the way in which a business conducts itself to such a stunning standard in so many ways can then inspire others to do the same. This is how the world changes, one person and one business at a time.

  33. A very disgruntled worker was talking to me about his experiences of being employed by a large company, who provide a major public service, but have no care for the state of their staff, only in numbers, profits, targets and more impossible outcomes to achieve. When businesses take on the principles that Universal Medicine offers, there will be no need for any disheartened employees.

  34. I agree – when we see a company that abides laws and regulations and pays tax and is honest, because of the many that do not, it is seen as good and decent – but all it’s doing is meeting the very basic requirement, really. It so should not be special. That in itself is an indictment on humanity.

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