When I found out that Universal Medicine (a complementary healing clinic in Goonellabah, Lismore, Australia) had won the 2015 Crowe Horwarth Lismore Business Excellence Awards – People’s Choice Award, it came as no surprise and yet with a deep appreciation for what this business has, and continues to offer, to not only the local community, but also the much broader community (on a worldwide scale no less)!
Prior to my introduction to Serge Benhayon and Universal Medicine approx. 5 years ago, my concept and observed and practical experience of a good business model (including my own!) was that it needed to essentially be honest in its business dealings and abide by government regulations and guidelines. This in itself was a pretty big thing as this basic component is unfortunately missing from many organisations, and sadly not limited by company size or structure.
In my own business, I took great pride in the fact that I paid my taxes and provided a good service and wasn’t ripping people off, regardless of the fact that I was often stressed, tired, resentful of my work and often arguing with my business partner. In fact, I had never even considered that how I was when I was not directly dealing with clients or associates, and how I was looking after myself and what my relationships were like, would have any real impact on business, and I certainly never considered that this might be harmful to others. As long as they couldn’t hear me arguing and stressing, I assumed that it wouldn’t affect others, and so it was like an on/off switch – on for business (pleasant, accommodating, friendly etc.) when outside of these more formal interactions, it was often a totally different story, both at home with my family and when working.
So while there was no question to me that Universal Medicine had honesty as an essential component of their business, what I very quickly realised was that it goes above and beyond honesty.
What Universal Medicine offers is the fact that it puts people first and not in a lip service way or doing things to impress others or to attract business or to make money, but in a way that all of its services come first from the way all of its staff are with themselves and each other in everything they do, and wherever they are, inside and outside of the clinic setting. What I observed and experienced was, and continues to be, true love, care, and responsibility for themselves which naturally extends to all of their relationships, be it fellow staff and/or clients and/or other business associates, or anyone who happens to come in contact with the business for any reason.
What I have learnt and been inspired by is that Universal Medicine always puts people first and that every single person is considered equally and never at the expense of anyone else (including themselves) or any agenda (hidden or otherwise), and from this basis it has naturally become a very successful business – not because of any effort, force, manipulation or clever marketing techniques to be a successful business, but simply because of the way each person lives.
I have never before experienced the level of integrity in a business prior to Universal Medicine (though I know now that there are many more businesses who have been inspired by this business model and building their own business on this same foundation), a business that in fact takes integrity to a whole new level and that extends far beyond anything I have ever experienced (directly or indirectly) in a business model, which includes those businesses that from a very practical level could not be faulted, and which I used to think included my own. This level of integrity has been, and remains inspiring, because it extends beyond the business structure and the day to day activities of the business – and well beyond the clinic setting… in fact, it extends to ‘every’ area of life that each practitioner and staff member lives.
My approach to business has totally turned about face as a result. As I learn more and more that it is about people first, starting with ‘me’, it has provided me with the opportunity to consider that everything I do, affects everything else I do and affects every person I come in contact with, and in this I have developed a much deeper appreciation for true responsibility and what it is to provide true service.
I cannot thank Universal Medicine and Serge Benhayon enough for the inspiration and service they offer to all, and most importantly, that it is not something that they keep to, or promote for themselves. Everything that Universal Medicine does is in absolute service and care and love of themselves, its clients, its local community, and humanity.
While I know Universal Medicine seeks or desires no reward or recognition for its service, the Lismore Business Excellence Awards – People’s Choice Award simply provides without doubt, confirmation and appreciation for all that Universal Medicine offers all.
This is true service. This is a true business model. This is about people and true love.
By Angela Perin, Dip T (E.C.E.), B Ed (E.C.E.), ex Business Owner, Brisbane, Australia